Tuesday, June 16, 2009

A New Beginning

JWT Kuala Lumpur's High Five Campaign Poster - "Malaysia's Softest Bread"


This particular ad caught my attention at last year's Kancil Awards.



Little that i knew from that very night, i'd be joinning the team this time of the year.



This ain't a continuation of my career path, but, a new beginning.

Challenged,
A.

Monday, June 15, 2009

Last Request

Once upon a time, when there were no politics, no split-ups, no mixed signals, no ef ups, no pretentious silhouettes as everything was bare and real, no bleeping ulterior motives - everything was sailing smoothly. Everything was perfect. When friends were friends. When friends ain't obliged to pick a side. When we laughed like everyday was the last day. When we congratulated others for mediocrity without cycnism and questions. Everyone was everyone's sisters and brothers. Everybody managed to put a hat, had a cake and simply feel nothing but love and care for each other.
During those happy days of my life, a friend of mine, dedicated this song to me - Last Request by the amazing Paolo Nutini.
...
Hope that i would be able to listen to this song again, with a smile on my face like i used to.
Down but not out,
A.

Friday, June 12, 2009

4 Days

I've been bumming for a month and a week now.

It is quite funny on how life post-Naga turned out to be. I went to join a radio network company with much enthuse and high expectation to having found nothing interesting and compelling enoguh to stay - and so i left the next following 4 days. Expected dissapointments came from various parties, including yours truly, on the unprecedented event. Being 24, i laughed at most of the part. But being a person whose a year away from quarter life crisis, the feeling of uncertainty shivers me a little. No job, no money, and plenty of bills to pay.

I am quite lucky to have a family that comprehends my action, especially my mum. My dad wasn't keen of my bold decision, but he knew from the start that i don't fit to join the said radio company due to the culture. Adding to Khalid's view, i just thought the jobscope didn't fit me.

It was my fault for accepting the job at the first place, but in my defense, i wanted only to try .. kan? Isn't that what youngsters do these days? Are we still allow to experiment these days in such age?

Contemplation

I thought by leaving my nest of 2 years to an unknown place would excite me. And i thought leaving the ad game would venture me to other interesting games to play. And i even thought that we are allowed to experiment when we are younger. Based from the mentioned stimuli, i encouraged myself to leave Naga. To do it. To actually risk it.

Was it worth it leaving advertising for another industry? ... I guess it was at a certain point.
Why? ... I never realized that advertising and Naga were right for me before ... but they are! No doubt that advertising takes away 18 hours of your day which was why 80% of the professionals left the industry. But the satisfaction of producing a campaign, days and days of brainstorming sessions with planners and creative, producing proposals, internal reviews, client approving ideas, shoots, resenting the trials and errors etc. - GOSH, that what made it great. We are addicted to producing ad campaigns and even addicted to the the pain! Gila ke?! - Ad people are the most passionate compared to other professionals. They love or love-hate their jobs to the point of being irrelevant. Irrelevant to having lunch at 6 pm, irrelevant to tea time with friends, irrelevant to forget your cousin's birthday AND ... irrelevant to even go home and sleep! We are a neurotic bunch and there are no pseudo players to attach the statement with. Ad people are the craziest bunch - the kegilaan keeps the job looking sane and solid - what a paradox liner kan.

Sigh... omfg, what have i put myself into? Advertising, me. Me, advertising. A job that'll kill you. (okaylah that one abit exaggerating lah). But at least it's a sweet death. Death out of contentment. Like sugar, u love it, but it'll kill you. But you keep sucking em anyway.

All these while they were right down my nose - "You don't know what you got 'til it's gone" .. Haha! (Wai Fun, i know u r going to say "Told you so!". I deserve it. Tapi at least, now i know what i like and do not like :P) Funny how life turns out to be. One minute you got your binocular and map to cross the unknown lands, and the next minute (or 4 days), u have known where you are suppose to be and all these while.



Lads and blokes, i'm joinning back the ad game.

PS: In the future, if you hear me bitching about work, client, internal stuffs, FAs to rush, stupid media agencies and etc... these are normal rants. They do no harm. Can't exactly love love the job totally, as there will be the few excess baggage which tags along with the job - that's another topic.


A.