What's a brand? What's in for a brand? Why are there misperceptions toward brands? .. May the reason be culture? Previous experiences with the brand? U were born or indirectly forced to love the brand, cause ur mama and aunty use them since the day u r visible to the light of day? Does color of the logo helps? .. Maybe , heck i opt for Vodaphone cause the corporate logo's Red. Optus is cheaper. Silly me, for an adertising student to fall for that, but three cheers for Vodaphone anyways. iPod may have tens of flaws compared to the better in-features, Creative Zen. iPod seems to conquer the portable media player market share. I'd go for a Nano rather than a Zen despite of Nano's bad points. Am i conforming?.. Maybe.
This entry doesn't make any sense. * Sigh. Off i go on my Brand Building report.
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